Like Netflix, GameFly started out as a subscription service that allowed users to rent discs that were sent through the mail, and now the company is continuing to follow Netflix’s example by making the transition from physical disc rentals into on demand streaming. Earlier this year, GameFly purchased cloud-streaming service Playcast so it could build its own streaming platform, and now the company has announced that it will be launching a game streaming service on Samsung’s line of smart TVs.

“For anyone with a Samsung Smart TV in their living room, the TV is a gaming gateway right out of the box — no need to buy another console,” Samsung Vice President , Visual Display Service Business Team, Young Chan Kim in a statement. “GameFly streaming delivers content for both gamers and families and the subscription format is a very cost effective way to play a wide variety of games.”

“Samsung is a global leader in consumer technology, and we are thrilled to deliver a console-quality video game experiences to their Smart TVs,” added GameFly CEO David Hodess. “Samsung’s global reach is a great way to bring GameFly Streaming to consumers across the globe.”

Rather than a flat fee with unlimited access to games, GameFly uses a bundle fee structure that provides access to a handful of games for $6.99 a month. Each bundle subscription provides access to a different set of games. Some of the games that can be streamed include popular titles like Batman Arkham Origins, Lego Batman 3, GRID 2, and F.E.A.R.

GameFly is not the first game streaming service to come to Samsung Smart TVs. Earlier this year, Sony Corp announced that it would be launching PlayStation Now on select Samsung TVs, allowing users to stream PlayStation 3 games through the TV without actually having to own the console itself.

Game streaming, at least in its current capacity, is a relatively new type of service, but the platform has enormous potential and implications for the video game industry. Just as services like Netflix and Hulu have had a big impact on film and television, game streaming could change the way consumers buy and consume content, especially if the platform’s capabilities ever catch up with modern consoles in power and speed.

Image courtesy of GameFly