There is such a thing as too much data in the enterprise, at least for the everyday marketers who find themselves trying to manually dig up specific metrics from the upwards of thousands that are generated as part of their organizations’ engagement efforts. That’s the challenge Origami Logic Inc. hopes to solve with the help of the $25 million in fresh funding investors poured into its coffers this morning.

The capital will help fund the development of new features for its cloud-based marketing platform, which sets itself apart with connectors that pull data from the different platforms an organization uses to promote its products into a single view. From there, users are able to filter down the raw aggregate into the important parts.

That means a marketer tasked with driving the adoption of their organization’s mobile applications can use the built-in editor to create key performance indicators tailored to measure the success of their efforts, while a colleague focusing on boosting in-store sales has the freedom to do same with their own specific data. They then have the option of turning the results into dashboards that make it easier to communicate campaign performance to higher-ups.

That value proposition has managed to attract quite a bit of attention since Origami Logic launched last year, drawing customers such as Intel Corp., Visa Inc. and J.C. Penney Company, Inc. that the startup says process generate more than 1.4 billion data points per day on its platform. The new round is meant to help grow that much further.

The biggest chunk of the funding from Next World Capital, an expansion-stage investment firm that is particularly active in the analytics and marketing segments, with the rest split among DAG Ventures and three existing backers. The investment bumps Origami Logic’s total raised so far to just short of $50 million.

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