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“Unity stands with those that want to put themselves in harm’s way of creation,” says John Riccitiello
Unity Technologies Inc’s game engine has become one of the standard game creation tools in the video game industry, and over the last few years, the company has been focusing heavily on building and supporting a community of developers that range from students or hobbyists up to multi-million dollar triple-A studios.
In a recent interview with GamesIndustry.biz, Unity CEO John Riccitiello explained the company’s philosophy toward supporting game creators and why it believes in risk-taking.
“One of the nice things about Unity is that Unity stands with those that want to put themselves in harm’s way of creation,” Riccitiello said. “That’s a hard thing. If you go back and look there’s a great Teddy Roosevelt quote about those that put themselves in the ring of being evaluated, that try to do things, and the rest of the world stands as critics, and he sides with the creator, he sides with the leader.
“I believe it’s part of our job to make that possible for more people. And the reason we’ve been so expansive in our principles to incorporate not just democratisation but also solving hard problems and then ultimately enabling success is because at a certain point we do create nothing more than frustration if all we do is allow you to create a game that can’t be discovered and monetised. We want to be able to finish the loop.”
One way Unity is attempting to “finish the loop” is through the recently Made with Unity, a site that is part editorial platform, part game marketplace, which went live on September 21. Made with Unity gives game developers who use Unity a way to get more attention for their games by publishing articles about their experiences with game creation.
The site also acts as an aggregator for third-party articles written about games made using Unity’s game engine, and currently there are links to articles by sites like Kotaku and Rock Paper Shotgun.
In addition, Made with Unity has a long list of Unity games, each of which have their own page that includes game details, screenshots, developer and publisher info, and purchase links for Steam, App Store, Google Play, and other storefronts.
Image courtesy of Unity Technologies Inc
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