A quarter after exiting stealth with $70 million in funding, Cohesity Inc., a startup established by the co-founder of one of the industry’s top converged infrastructure vendors to bring a new definition to the term, is finally going live with its namesake storage platform. The target workload is the secondary data that takes up the majority of disk space in the enterprise.

The backups, archives and transaction logs that constitute that invisible bulk of the information iceberg are often spread out across multiple systems from different vendors with wildly varying management schemes. That makes it exceedingly difficult for storage administrators to track what is kept where, which inevitably leads to data slipping under the radar and continuing to take up capacity after it’s no longer needed.

Cohesity is tackling that sprawl with the same approach that chief executive Mohit Aron took at Nutanix Inc. to reduce overhead involved in managing the likewise disparate components of a traditional data center: Converging everything into a single platform. Except instead of servers, networking equipment and storage arrays, the startup is focusing on the information inside.

Like Nutanix’s integrated appliances, its C2000 Series secondary data systems draw the bulk of their appeal from the built-in management stack, which provides a unified interface through which to manage secondary data. The software features patented technology for identifying and eliminating files along with analytics functionality to help organizations forecast how much capacity they need to add over time as their storage requirements grow.

The platform is available in two configurations on launch: The C2300 with 48 terabytes of raw disk space and additional 3.2 terabytes of direct-attached flash, and the C2500, which packs precisely twice as much of both storage types. The starting price is $110,000 for a three-node configuration of the C2300.