Fraud protection startup Feedzai, Inc.  has announced a new partnership today with email fraud prevention provider Emailage Corp, that will see both companies providing their mutual clients a machine learning solution that combines email risk assessment with fraud risk scoring.

As we’ve covered previously, Emailage’s Risk Assessment Solution assesses the probability that an email address will be linked to
 either a legitimate customer or a fraudulent transaction, and scores the email address on its level of risk based on tracking digital reputations, subsequently clearing good transactions, and cutting fraud.

The company uses proprietary machine learning algorithms through its Global Risk Assessment Network that utilizes a vast consortium of data to predict fraud risk before a transaction happens.

For Feedzai, the new partnership will see email become another key source of data that Feedzai’s own combination of Big Data and machine learning software uses to detect fraud and minimize risks, and comes in addition to the recently announced partnership with Source, Inc. that saw the addition of Source’s Social Biometrics Platform as part of the mix Feedzai is able to offer its customers.

“Fraudsters get smarter as quickly as data comes in, and we need to be smarter, more nimble, and as thorough as possible – which means acquiring and analyzing all sources of data,” Feedzai Chief Executive Officer Nuno Sebastiao said in an email sent to SiliconANGLE. “Email is a global data identifier already collected in nearly every transaction, and adding this layer to our evolving and growing sources of data that we analyze and assess to mitigate the risk of fraud in real-time makes our algorithms smarter and keeps commerce safer.”

Data sets

The addition of Emailage’s email focused fraud prevention technology to Feedzai’s already strong software-as-a-service (SaaS) big data and machine learning offering can only strength Feedzai’s appeal in the rapidly growing, and indeed needed, fraud prevention marketplace.

It could be said that you can never have enough data sets when it comes to fraud prevention, given the game is all about trying to stay one step ahead of the bad actors who themselves are constantly evolving and presenting new methods to defraud companies big and small.

Both Emailage and Feedzai are funded startups, with Emailage having raised $7.8 million to-date from investors Mucker Capital and Double M Partners; Feedzai has raised $22 million from investors including Oak HC/FT, Sapphire Ventures, Espirito Santo Ventures, Novabase Capital, EDP and Data Collective.

Image credit: screenshot/Emailage