Ubisoft Entertainment SA may be one of the most financially successful video game studios thanks to mega-franchises like Assassin’s Creed and Far Cry, but the French game company has taken a few hits to its reputation over the last few years, especially with PC gamers. Between the publisher’s often draconian always-on digital rights management (DRM) software and its multiple botched game releases, Ubisoft has started to take on a bit of Electronic Arts Inc’s reputation for being a greedy corporate machine.

In an attempt to win back gamers’ affection, particularly PC gamers, Ubisoft has announced that it has joined the Open Gaming Alliance (OGA), a non-profit game industry organization that “provides an array of resources to its industry members, ranging from research and best-practice guidance; to marketing support and networking with some of the industry’s premier middleware and hardware providers, and publishers.”

Ubisoft hopes to use the OGA’s resources to improve its standing with gamers after some of its more recent missteps.

“PC gamers are important to Ubisoft, and we’re committed to better understanding and addressing their needs and to continually improving our relationship with them,” Sandrine Caloiaro, consumer and marketing knowledge director at Ubisoft, said in a statement. “By joining the OGA, we’re able to glean gamer insights from their research, learn from best practices in our industry and contribute to the group’s upcoming initiatives.”

“Whether Assassin’s Creed Syndicate, Rainbow 6 Siege or one of the many other big games in its portfolio, Ubisoft brings quality entertainment experiences to gamers. It’s a thought-leader that spans every genre, platform and emerging technology within the industry,” added OGA executive director Wanda Meloni. “Joining the OGA demonstrates Ubisoft’s determination to reaching even more players and to partnering with our other members to better our industry.”

Ubisoft did not expand on how exactly it plans on addressing PC gamers’ needs, but ditching its awful DRM schemes and improving the stability of its PC releases would certainly help.

Photo by – EMR –