Amazon’s Hard Push for Kindle, Pre-Installs on Verizon’s Androids
Android has cut a fresh deal with Verizon, the ever-popular wireless voice and 3G data network provider serving over 90 million customers, to get the Kindle e-reader preinstalled “…on many Android devices…” running on their wireless network. With 92 million people signed-up with Verizon, this is one chunk of the market that practically guarantees to bring home billions for Amazon, and a move Microsoft have demonstrated to be quite effective on the PC arena with Dell, among others.
“[Jennifer Byrne, executive director, Verizon:] We’re very excited to bring Kindle for Android directly to Verizon Wireless customers… [Dave Limp, vice president, Kindle:] Customers are already telling us they love Kindle for Android, and we think they are going to be excited to get their Verizon Wireless phones and other devices preloaded with the Kindle app…”
As quoted from the two Verizon and Kindle executives (and covered here), this pre-installation of Kindle on Verizon wireless network running devices is a huge push by Amazon to promote Kindle on Android devices, and a very satisfactory one for both parties, likely to show some good results for Amazon, especially in the light of the holiday shopping season. This of course also has direct affects on the entire publishing industry, that is likely to scrape in a very sizable amount of revenue thanks to Amazon’s investment.
Despite of this move’s brilliance, this is not the first example of Amazon pre-installing its offerings on Android phones. Amazon apps including the Amazon store and MP3 store came along with some of the earliest Androids around, including the myTouch from T-mobile. These devices provided Amazon several ideal gaps to fill up with its own products such the unsupported iTunes on the Google mobile OS, and earn a substantial amount in revenue.
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