Triple-digit growth rates are hardly uncommon for analytics startups nowadays, but the over 700 percent sales increase that Trifacta Inc. claims to have witnessed last year should be enough to turn heads even among the most seasoned industry observers. That figure helped the emerging data wrangling provider secure an additional $35 million in funding this morning from the group of high-profile investors that led its previous venture round a year and a half ago.

The capital will be spent on opening more sales offices overseas in order to boost international adoption of the aptly-named Trifacta Wrangler. The platform provides a graphical workbench for manipulating information that sets itself apart with a homegrown brand of machine learning that the startup dubs “Predictive Transformation”. Every time a user applies changes to their data, the algorithms under the hood generate a list of suggestions for how to proceed next based on the desired outcome.

The recommendation engine is paired with a preview option that makes it possible to quickly test how different analytic operations compare against one another. Trifacta says that the combination of the two can significantly reduce the amount of time that data science teams spend tinkering with their workflows and thereby speed project completion times. The chore is further streamlined by the startup’s execution framework, which can automatically determine the fastest way to carry out a particular transformation. Small queries are run using an internally-developed JavaScript engine, while more complicated analysis is relegated to either MapReduce or Spark.

Every step of the process is logged to ensure that organizations can keep track of where a dataset came from and what changes it’s undergone. The capability can be used both to trace errors back to the source in order to prevent history from repeating itself and recover any information that may have been lost along the way. Trifacta says that the broad feature set of its platform has attracted users from over 3,000 organizations, including Procter & Gamble Co., PepsiCo Inc. and other big names.

Trifacta founder Joe Hellerstein on @theCUBE in 2014 at #BigDataSV event in San Jose

Image via Geralt