Criteo Posts 400 Percent Growth in Post-Click Client Sales. Good News for Brands.
Criteo announced enormous growth in post-click sales for Q3, strengthening its grip as a leader in pay-per-click (PPC) retargeting. Having expanded its U.S. e-commerce client base by 72 percent and increased client post-click sales by 400 percent during the third quarter of 2010, Criteo’s display ad technology innovation and industry-leading customer growth rates continue to reinforce their leadership in the retargeting industry and ability to deliver incremental value to its clients.
Criteo has also recorded more than 300 percent increase in both unique retargeted ad impressions and clicks and 41 percent increase in post-click conversion rates, revolutionizing the retargeting industry by introducing dynamic personalized retargeting. Just a month ago, a study reveals that retargeting offers the greatest search queries compared to the other popular strategies.
“We chose to partner with Criteo because of the power, personalization and scale of their retargeting solution. Criteo also allows us to take complete control over all components of our retargeting display campaigns, which quickly and easily allows us to improve the ROI of the overall campaign,” said Dillon Smith, eMarketing and social media manager at Golfsmith International. “Golfsmith is committed to providing its customers with a positive and efficient shopping experience by showing them interactive ads that are tailored specifically to their preferences.”
A breakthrough in Criteo’s market leadership was put to the limelight when Boden, one of its clients and one of the world’s top fashion retailers, was awarded “Best Use of Display Advertising” in ClickZ’s Connected Marketing Award, proving that Criteo has indeed provided e-commerce advertisers to take absolute control of their performance display campaigns.
Criteo now ranks as the leader in scalable personalized retargeting worldwide, enabling companies to give a quick reminder to their visitors when they leave their sites by providing dynamic and personalized display ads. These ads are part of Criteo’s turnkey solution for ad campaign which includes media planning, personalized banner design, ad serving, campaign optimization and real-time reporting. A low-risk, high return value proposition is expected as Criteo displays billions of unique retargeted banners monthly with more than 700 e-commerce companies around the globe.
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