As more organizations back up their workloads to the public cloud, the venture capital community is widening its efforts to monetize the trend. The latest beneficiary of the push is a disaster recovery startup called CloudEndure Ltd. that today revealed it’s raised $6 million in financing from unnamed “global strategic investors.”

The cash infusion comes as an extension to a Series B funding round that netted the Tel Aviv-based outfit $7 million from Magma Venture Partners and outsourcing giant Infosys Ltd last November. In the time between the investments, CloudEndure added several new customers and landed a partnership with Google to support customers of its infrastructure-as-a-service platform. Much of the credit for this success goes to the simplicity of the outfit’s namesake disaster protection software, which promises to let administrators back up an on-premise application in a matter of minutes.

The replication is performed in two stages. First, CloudEndure creates a clone of the designated workload in the customer’s off-premise environment of choice, which can be Google’s platform, a rivaling service like AWS or even a remote OpenStack deployment. Then, the software places the original under monitoring and synchronizes new data, configuration tweaks and other modifications to the backup version as soon as they’re registered. The approach ensures that no sensitive information is lost in the event of an outage, thereby enabling end-users to quickly pick up from where they left off after a failover event.

CloudEndure boasts on its website that one customer, publicly-traded content delivery provider Limelight Networks Inc., was able to bring a backup online in two just minutes after hackers compromised its main application environment. The startup says that its software also makes it possible to reduce the downtime involved in major workload migration projects, which have historically required users to wait hours or even days for the process to complete. The new capital from today’s round will help expand the appeal of its value proposition even further and fend off increasing competition from rivaling disaster recovery startups like Zerto Ltd., which raised $50 million in a funding round of its own earlier this year.

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