Enterprise business intelligence vendor Birst, Inc. has enhanced its embedded analytics capabilities with new data integration, visualization and security features.

New JavaScript APIs now enable third-party applications to interact with Birst using bi-directional data filters. That means applications can dynamically update based upon events and data signals that happen in Birst. Birst can also recognize filters from an external application that is embedding it and modify its visualizations accordingly.

The company added an open visualization framework to enable customers to embed custom visualizations – such as D3.js and Google Visualization APIs – in Birst dashboards. Using Birst’s User Data Tier to source these visualizations, customers can access governed data that is optimized for analytics.

Birst’s multi-tenancy option now offers user-level white labeling so that customers can define user profiles to offer dynamic and personalized experiences. Customers can deploy self-service data preparation and enrichment capabilities to their end users, uploading and blending their own data with the application data or data from other users, without affecting central data stores.

During the user authentication process, Birst can now use the Security Assertion Markup Language (SAML) open-standard data format to identity attributes to create new users or modify existing ones on-the-fly. For example, the provisioning can assign a given user to a given business intelligent tenant, profile or user group.

Birst has been rapidly evolving its networked business intelligence platform as it heads toward an anticipated initial public offering. The company added collaboration features to the platform in January and is on a campaign to broaden its partner network. The company has raised more than $129 million in venture financing.