InVision, the startup powering design teams at Twitter and Nike, raises $55M
Though it’s not as well-known in Silicon Valley as Docker Inc. and the other vendors that are making waves among developers nowadays, InVision Inc. is an equally big force on the design side. The New York-based outfit helps support creative operations at web giants such as Twitter Inc. and Uber Inc. along with 70 percent of the Fortune 100. And it marked another major win today after raising $55 million in funding from a group of high-profile backers led by Iconiq Capital LLC.
The firm serves as the startup investment vechile of Mark Zuckerberg and several of his fellow tech billionaires, whose involvement makes the cash infusion a particularly significant milestone for InVision. The new funds will enable the startup to continue widening the adoption of its namesake design service, which sets itself apart with an expansive set of collaboration options for managing work in teams. One of its more notable features is the ability to organize graphic assets and the related data in sleek “Boards” that can be easily shared with colleagues.
They also make it possible to provide feedback via built-in commenting system that serves a similar role as Slack. It’s meant to be used only by designers but also managers, members of other departments and clients. Once a graphic has been approved by all the necessary parties, it can be easily pushed to the next stage of the project lifecycle via InVision’s numerous built-in connectors. The service works with Box and other popular file sharing tools as well as more specialized products like Atlassian Inc.’s JIRA tool for managing software projects.
Alternatively, designers can share their work directly via InVision using its native presentation tools. It even provides the ability to launch virtual meetings when a more hands-on interaction is required. The startup claims to have seen demand for its service more than double over the past year, a growth rate that today’s investment should help increase. The press release doesn’t specify exact;y how the funds will be spent, but TechCrunch notes that InVision has acquired five smaller competitors in the last few quarters and is showing no sign of stopping.
Image via InVision
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