WalMart Makes Use of Vudu Acquisition, Offering Online Access for Toy Story 3
Although retail giant Wal-Mart purchased Vudu earlier this year, no signs of collaboration were seen in its stores until now. But now the first sign of the collaboration becomes visible as Vudu ties-up for the promotion of “Toy Story 3”. Under this, either DVD or Blu Ray edition of this Disney movie will be accompanied with a free digital copy available through Vudu. So, that would be a bingo for the customers!
Before this collaboration, Wal-mart bundled both DVD and digital copies of movies earlier in 2006 also. It was for the movie “Superman Returns”, but it added $2 to $4 extra depending upon the streaming method. But this time it is free as a part of collaboration with Vudu.
This tie-up is going to prove fruitful for both partners. On one side, Wal-Mart will promote and increase the exposure of Vudu and simultaneously reap the benefits of getting into nascent streaming sector.
Besides its collaboration with Wal-Mart, Vudu is also looking to expand its distribution channels that led to its partnership with Boxee. It would be a really good way to replenish the declining list of Vudu subscribers.
A message from John Furrier, co-founder of SiliconANGLE:
Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.
- 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
- 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network.
Are you AWS customer? Support SiliconANGLE Financially by buying your AWS services from our Marketplace portal page and links.
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.