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Pokemon GO breaks records on iOS and Android, set to have more active users than Twitter within days
Augmented reality gaming app Pokemon GO is breaking records with the game surging to the top of both the Apple App Store and Google Play charts for both downloads and revenue only days after being released.
The game was released in the United States on July 6 and a remarkable five hours later became the most popular app on iPhone’s according to data from Sensor Tower VentureBeat reports, and that includes both the revenue chart as well where it has overtaken popular games Game of War, Clash Royale, and Clash of Clans.
Pokemon GO also holds the same chart positions in both Australia and New Zealand where the game was first launched several days earlier.
On Android the numbers are perhaps even more remarkable, with tracking firm Similar Web reporting Sunday that as of July 8th the app was installed on a staggering 5.16 percent of all Android devices in the United States, giving it twice as many installs as popular dating app Tinder.
The game is also highly addictive, with some 60 percent of those who have downloaded the app in the United States using it daily, meaning 3 percent of the entire U.S. Android population are users of the app; to put that in perspective that’s nearly as many active users as Twitter, Inc. with Pokemon GO expected to pass Twitter for active users in the coming days.
Users are also spending large amounts of time on the app, with the app being used for an average of 43 minutes, 23 seconds a day, higher than Whatsapp, Instagram, Snapchat, and Messenger.
Money spinner
The success of the app in terms of bringing in revenue is a huge win for app developer Niantic, Inc., the Pokemon Company, Nintendo and even Google, Inc. itself, with the last three having invested $30 million into Niantic in October 2015.
That an augmented reality game could become such a large money spinner in such a short time is nothing short of remarkable, and it’s only currently available in three countries as well; once it’s rolled out globally this app could be the world’s first billion dollar augmented reality businesses, that’s how big the potential numbers around it are.
There’s no time frame as to when it will be officially available outside of Australia, New Zealand, and the United States, with the rollout currently suspended due to overwhelming demand.
If you want to download Pokemon GO for Android and it’s not available in your country, a copy can be downloaded from the APK Mirror here.
Image credit: Niantic/Nintendo
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