Ken Lowe, the chairman, president and CEO of Scripps Network, stated that his media company has been constantly making efforts to improve the businesses , playing a major role in overcoming the difficult economic situation we are facing at the moment, as reported here.

In a comparison drawn for Shopzilla, Beso, BizRate and Tada.com, profits are shown to have increased by 7.2%, reaching the sum of $41.8 million. The domain of E-commerce has been expanding in the last years,  which is becoming a major area of focus for web, social and mobile initiatives. Shopzilla could be the best example of this, having benefited from increasing traffic on its website and marketers willing to spend extra money on advertising.

These advancements allowed Scripps Networks to also manage more appropriately its cable channels, The Travel Channel, HGTV and The Food Network, these representing 42% for the cable network business.

It’s all part of a larger shift for mainstream media, which is seemingly undergoing a second wave of restructuring, seeking out new monetization and marketing methods.  eCommerce in particular is a globally expanding trend, in large part due to updated payment gateways, methods, and social search and recommendations.  We’re seeing a number of retailers take to the web, leveraging the new means of communication for their own greater good. Baidu and Rakuten are making international moves in this space as well.

See here for additional insight to the growing ecommerce trend.