Organizing an office meeting is simple enough in theory, but it’s much easier said than done when multiple teams need to share a limited number of conference rooms. A startup called EventBoard Inc. hopes to take the hassle out of the task with a cloud-based scheduling tool that attracted $13.5 million in funding from investors today.

The service is accessible from a set of desktop and mobile clients that make it possible to centrally view all the meetings on the office agenda. Managers can use EventBoard to find conference rooms that will be available in the time slot when they plan to hold a briefing, while employees are able to check when and where their presence may be needed. Whenever a new item is added to the schedule, an automated registration mechanism asks users confirm their attendance so to avoid so-called ghost meetings that waste space and resources.

EventBoard says that its service then logs declined invites, event cancelation rates and other key data points to create a high-level picture of how meetings are handled in a given office. This information is displayed in a sleek management console that is designed to help managers identify areas for improvement. The head of a busy sales office, for instance, can use the service to check how many representatives attend the average client representation and determine whether adjustments are needed. It’s also possible to calculate metrics like the cost of the person-hours spent on each session to gain a more complete view of the situation.

EventBoard’s service has won over thousands of organizations since its launch in 2012, including Uber Inc., Airbnb Inc. and numerous other tech giants. Today’s investment will help expand adoption even further by enabling the startup to expand sales and marketing efforts. According to its funding announcement, the round was led by Nokia Growth Partners and saw the participation of four other backers including General Electric Co.’s prolific venture capital arm.

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