Most of the authentication providers out there cater to IT personnel seeking to better regulate how line-of-business users access third party services, but Auth0 Inc. is different. The Washington-based outfit is working to help companies improve the security of their own software, an effort that received a$15 million boost today from Trinity Ventures and three other backers.

The capital will be spent on widening the adoption of Auth0’s namesake sign-in service, which promises to ease the implementation of login management functionality in websites and applications. Its features are exposed through a set of straightforward APIs that developers can plug into their applications in as little as a few minutes. The startup claims that its technology thus not only reduces the amount of code that needs to be written, but also enables organizations to provide advanced security capabilities that they wouldn’t have the time or resources to create alone.

Login Information from services that rely on Auth0 is kept in a specialized backend that can run either in the cloud or on-premise and provides a centralized management console for administrators. The system makes it possible to quickly add or remove accounts as a company’s workforce changes, access detailed information about the activity of each user and even sign into a worker’s account if necessary. The latter feature is meant to be used mainly in scenarios where an employee encounters technical difficulties with an application that require manual intervention from the IT department. And as if that wasn’t enough, Auth0 also rolled out a new “Breach Password Detection” tool today in conjunction with its funding announcement.

The offering is designed to mitigate the risk that users expose themselves to when they use the same login information in their work and personal applications. According to Auth0, it checks passwords against an internal database of credentials leaked by hackers on the web and notifies organizations whenever a match is found in one of their services.

The startup claims that its value proposition has won over more than 75,000 users to date, including Dow Jones & Co., Schneider Electric SE and numerous other major organizations. Its revenue increased fivefold over the past year on the back of this demand, momentum that is only set to increase in the wake of today’s investment. Auth0 has raised a total of $24 million to date.

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