Since the Dell EMC merger last month, many enterprise execs are wondering what the impact will be for their businesses. Gaurav Chand, SVP of Marketing, Dell EMC, at Dell Technologies Inc., joined Stu Miniman (@stu) and Dave Vellante (@dvellante), co-hosts of theCUBE, from the SiliconANGLE Media team, during Dell EMC World held in Austin, TX, to talk about marketing transformation and how the two now-united companies are combining legacy strengths.

Vellante asked Chand about the primary message that the new Dell Technologies Inc. is conveying to its customers and alliance partners during this conference. Chand said it’s definitely a message of widespread transformation.

“We interviewed 4,000 executives … 48 percent said they didn’t know what their industry would look like in three years,” Chand said. He added that the disruption has occurred, so “let the transformation begin; it’s time — digital transformation first, [then] IT transformation. … And to be able to truly embrace this, [is] the right security in place? That’s the core message.”

Single account manager to manage complexity

Miniman spoke about the diversity of the combined customer base, and asked how Dell’s marketing is evolving to handle this.

Chand responded: “You address [this] on two fronts: Stay ahead on the technology, and a go-to-market angle. We have one person who manages everything, end to end, for our customers. [A] single account manager, a single point of contact for customer … staying ahead on the technology standpoint … keeping that entire ecosystem of customers satisfied.”

Vellante said that now that the merger is a done deal, the new focus is on execution. He asked how the two companies are bringing their strengths together.

Chand explained: “When you look at true overlap, for Dell and EMC, it was less than 20 percent … what we quickly figured out … when it comes to high-touch accounts, EMC was phenomenal at that, [whereas] Dell was best-in-class in the small and middle size accounts. Now we’re talking about how to innovate the best of both worlds together, under one umbrella. That’s what we’re working on, as we speak.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Dell EMC World.

Photo by SiliconANGLE.