European data integration vendor Axway Software SA has introduced Amplify, a data integration and application program interface management platform that it said enables organizations to quickly develop new applications and expose data and processes by combining data from a wide variety of sources.

Amplify provides a secure environment both in the cloud and on-premises for digital teams to create, run and scale API-enabled services. The company also supports a marketplace of pre-built services and “service accelerators,” which are customizable templates with API documentation that can be used to bootstrap new services.

Axway isn’t exactly a household name in the U.S., but the diversified firm has been around for 15 years and booked more than $315 million in revenue in 2015, with 43 percent of that coming from North America. Spun off from Sopra Steria Group SA in 2011, it boasts more than 11,000 customers in 100 countries. “We’ve been behind the scenes of making it possible to serve a great customer experience,” said Jeanine Banks, executive vice president of global products and solutions. “We now will play a broader role in that digital transformation.”

The Puteaux, France-based company, whose U.S. division is headquartered in Phoenix, provides software and services that enable customers to govern the flow of data in interactions inside a company, between companies, and between companies and their customers. It offers dozens of products ranging from managed B2B cloud services to a controlled substance ordering system. However, most are not being actively developed.

With Amplify and a refreshed branding campaign, the company is doubling down on a single integrated platform for data integration, DevOps support, API management and analytics, with a healthy dose of mobile device support made possible by its acquisition of Appcelerator Inc. early this year. The focus is on optimizing customer experience.

Integrated development and API management

Amplify encompasses a data integration infrastructure that enables DevOps teams to quickly convert data stored in silos into configurable and API-enabled services. It provides for lifecycle management of APIs, addressing the growing need for organizations to expose services to customers and business partners. “You’re looking at the full lifecycle between the data the API exposes, what customer does with it and how it evolves,” Banks said. “It’s a process of understanding not just how the customer is doing business with you, but the customer’s full experience.”

There’s also a development suite for visual design, testing and connectivity to a variety of data sources via mobile-optimized APIs. Community management features provide common workflows and self-service capabilities. Finally, embedded analytics report on application and API health, performance and service adoption.

The API management market is crowded with competitors that include Google Inc., but Axway plans to differentiate itself in three ways, Banks said. One is by delivering a single sign-on experience for development and API management. “We can give you an integration center of excellence,” she said.

The second is by providing the ability to build on top of the platform. The Appcelerator acquisition brought Axway a mobile apps marketplace that the company is broadening with transformation and integration applications. Hundreds of applications and connectors are already available, Banks said. Finally, the company is delivering cloud-native multi-tenant services to get customers up to speed quickly.

Pricing is custom-quoted.

Image via Axway on Facebook