Google’s jumping deeper into recommendations with Hotpot, launched today.  It’s a mix of emerging technologies in terms of places recommendations. The service is not unique in his structure but it is enjoyable because it collects almost everything an internet user might need in order to customize its places. The word of mouth is priceless and marketers, with Hotpot on top, are making the best of it.

The online platform for places recommendations features an amalgam of Google Places, comprising almost 50 million locations. There’s a like tool for marking places, which enables you to rate the experienced locations and the places your friends like tool, where you can share your reviews with the people you appreciate and share values most.

And along the lines of local deals is Groupon’s joint announcement of collaborating with Yahoo. The deal is integrating Groupon deals within Yahoo’s search pages. You’ll find the details materialize through Yahoo Local Offers Program, initially available in the U.S. only.

The capital the Groupon is bringing into this hand-shaking platform deal runs across 300+ markets worldwide, in different branches such as local goods, services or cultural events. Groupon has around 29 million subscribers, operating in 31 countries.

On the other side, Yahoo is participating as a top search engine, though it’s needed perking up for some time.  Yet Yahoo’s main appeal is its reliable database of daily visitors, wich is upwards of 600 million users. This strategic asset is objectively evaluated by Blake Irving, the Executive Vice President and Chief Product Officer at Yahoo, where he says “Yahoo! is delivering technology at scale that connects people to the things that matter most to them with fresh and engaging experiences. As content and advertising intersect online, our partnership with Groupon is one more great way that we’re making the digital world more personal for our more than 600 million users—connecting them with the local offers that help them better enjoy the world around them.”