UPDATED 14:44 EST / NOVEMBER 16 2010

Jason Calacanis: "Launch" Newsletter Should Be Ready In December

I ran into Jason Calacanis at Canaan Partners "Web after dark" event at the ritzy Bently Reserve in San Francisco Monday evening.

He said that the first edition of his "Launch" newsletter, focused on longer "thought pieces" about tech startups should be ready in December and that he is building an editorial team of mostly younger writers.image

I had written about the Launch venture last month: Jason Calacanis Plans Revenge With A Techcrunch Disruptor… – SVW

I had criticized his plans not to give writers a byline:

The invisible writers on "Launch" won’t benefit much from the success of the publication. They won’t be earning much money because there isn’t much money in online media and they also won’t benefit from building a name for themselves – Mr. Calacanis wants all the brand equity to himself.

Writers capable of longer, analytical posts, won’t sign up for that type of arrangement. It’ll be unknown writers who don’t understand they will be losing an opportunity to build personal brand. Not the smartest bunch of candidates for the job. Not the smartest start to a new venture.

Mr Calacanis said that the names of the writers will be recognized as a group as part of the masthead but that individual posts won’t be bylined.

He said he is looking to recruit additional young writers because he enjoys training them.

Mr Calacanis is critical of many of today’s online news sites, which employ many young writers, churning out copy. In an interview with The Guardian, a UK newspaper, Mr Calacanis said:image

"You have a bunch of people writing short stuff with no research and knowledge base. They have no credibility."

What the market needs, he says, is depth, knowledge and thoroughness.

It’ll be interesting to see if a team of young reporters can meet the challenge of longer, analytical posts. It usually takes a fair amount of domain knowledge and experience to write analytical articles.

Writing news articles based on company announcements is a lot easier.

A key feature of Launch is that the publication will only be published via e-mail. That means there won’t be any comments on articles or reader discussion.

It seems like a throwback to an earlier era rather than a project from one of the first generation of bloggers, who celebrated comments and "TrackBack" as progressive features of a new media format compared with the comment-free old media.

 

[Cross-posted at Silicon Valley Watcher]


Since you’re here …

… We’d like to tell you about our mission and how you can help us fulfill it. SiliconANGLE Media Inc.’s business model is based on the intrinsic value of the content, not advertising. Unlike many online publications, we don’t have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.The journalism, reporting and commentary on SiliconANGLE — along with live, unscripted video from our Silicon Valley studio and globe-trotting video teams at theCUBE — take a lot of hard work, time and money. Keeping the quality high requires the support of sponsors who are aligned with our vision of ad-free journalism content.

If you like the reporting, video interviews and other ad-free content here, please take a moment to check out a sample of the video content supported by our sponsors, tweet your support, and keep coming back to SiliconANGLE.