The eReader market has been dominated by the Kindle from Amazon and by the  iPad from Apple, according to a survey conducted on over 2,800 consumers by ChangeWave. The Amazon Kindle, currently holding a 47 percent share of  the market, is being chased by the Apple’s iPad now holding 32 percent of the market, up 16 points since Changewave’s last survey in August. The competitors, such as Sony Reader and the Barnes and Noble Nook are trailing behind, with their respective market shares of 4, and 5 percent.

Regarding the customer satisfaction, the iPad again exceeds Kindle by over 20 percent among the very satisfied consumers and over 15 percent among the somewhat satisfied consumers. When asked about the content displayed on their eReader, the subjects mostly opted for Kindle when reading eBooks, and for the iPad when  reading newspapers, magazines and blogs. The study also referred to the success of the two eReaders during this holiday season,  and respondents indicated they are more likely to choose the Apple iPad over the Kindle, the former representing 42 percent out of prospective users’ choice while the latter remaining under 32 percent.

eReaders seem have grown in popularity within households of higher-income, due to the increasing number of gadgets appearing on the market and due to the wider and wider availability of wireless connections.