Mavenlink, the comprehensive project collaboration platform has released a new custom branding feature that will allow businesses to customize their own workplace and at the same time reflect their brand in every life cycle or stage of the work. This innovation will also adopt an end-to-end approach and will serve as a one-stop-shop for all your business management needs.

Chief Executive Officer of Mavenlink, Ray Grainger elaborates on the company’s goals and the important role they play especially during recession and financial crisis. In an interview, he said: “We’re in the midst of a global jobless recovery where businesses are learning how to stay productive while relying less on the traditional full time employee.

“Mavenlink enables a new way of working for this environment. The platform isn’t just about collaborating and tracking milestones for a project – it’s a place where business gets done and people get paid. As companies begin to replace the traditional staffing agency for their short-term talent needs, they need to find an alternative solution to support these business relationships and processes as efficiently and cost-effectively as possible.”

The following features are being showcased by the Mavenlink platform: project collaboration, project management, time and expense tracking, online invoicing, online payments, Google applications integration and even networking. What is considered an amazing feat is that since its launch last January 2010, it has already attracted over 20,000 business organizations and independent providers. The aforementioned portfolios can be customized depending on the size of the company. Moreover, Mavenlink caters to diverse set of customers: from large enterprise to the small players and free lancers.