When it comes to technology, Oracle Corp. thinks of itself as its first and best customer. “Because as we ourselves are delivering technology, we ourselves also have to live what we tell our customers to do every day,” said Catherine Blackmore (pictured), group vice president of customer success, Oracle Marketing Cloud, at Oracle.

To discuss additional OMC capabilities, as well as why organizations need to be creativity bold, Blackmore recently joined John Furrier (@furrier) and Peter Burris (@plburris), co-hosts of theCUBE, SiliconANGLE Media’s mobile live streaming studio, during the Oracle Modern Marketing Experience in Las Vegas, Nevada. (* Disclosure below.)

The emphasis on the importance of technology is around how it enables people, Blackmore said. Customers are the focus of every Oracle experience, aligned toward the concept of a connected customer experience and building a truly customer-centric organization. Oracle looks to data-driven results but ones that are also innovation-ready, with practical value for its customers.

Who’s your Superman?

One of the themes of this year’s OMME was how organizations can be fearless about their creativity and how they can dare to be bold. Blackmore told the story of how two teenage boys created the character of Superman during the Great Depression, when times were hard for everyone. America needed a new hero and a way to escape reality; it was ready for Superman.

Blackmore said questions she likes to ask organizations include: “Who’s your Superman? What is your creative idea that you need to get out there?” Only by daring to take chances can organizations make the creative leaps they need to continuously innovate and improve, she concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s independent editorial coverage of Oracle’s Modern Marketing Experience. (* Disclosure: TheCUBE is a paid media partner at Oracle’s Modern Marketing Experience. The conference sponsor, Oracle, does not have editorial oversight of content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE