As Hewlett Packard Enterprise Co.’s painful transitions, with the rest of the industry, to adopt new means of doing business, confusion has emerged around its central strategy. To set the record straight, HPE has crafted a new marketing message and is communicating its commitment to simplifying hybrid information technology and powering the Intelligent Edge, according to Jason Newton, vice president of Pan-HPE Marketing.

“The advantage of being a more focused company now is we can be much more forthright, simple and direct in our messaging in terms of who we are, what we’re about, what’s our strategy and what are the elements we are putting in place to execute that strategy,” Newton said.

Newton and Jim Jackson, senior vice president of enterprise group marketing at HPE, explained the company’s new strategy and messaging to John Furrier (@furrier) and Dave Vellante (@dvellante), co-hosts of theCUBE, SiliconANGLE Media’s mobile live streaming studio, during HPE Discover in Las Vegas, Nevada. (*Disclosure below.)

HPE bets big on IoT

HPE has developed a new strategy for communicating to IT departments. “We are a much simpler company today, so our strategy is very clean. It’s to make hyprid IT simple, it’s to power the Intelligent Edge and it’s to bring the services to help our customers along that journey,” Jackson said.

Of the three aspects of HPE’s strategy, the bet on Internet of Things driving growth is clear. “A core part of our strategy is to power the Intelligent Edge. We think that’s where all the innovation is going,” according to Newton.

“Forty-three percent of data will be analyzed at the edge by 2020,” Jackson stated.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s independent editorial coverage of HPE Discover US 2017. (* Disclosure: TheCUBE is a paid media partner for HPE Discover US 2017. Neither Hewlett Packard Enterprise Co. nor other sponsors have editorial control on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE