Top 25 Apple Apps Downloaded – Games and Play Dominate
The Apple App store is amazing. Having an app on the iPhone is like owning a consumer. It’s a brand managers dream. I think that iPhone apps are far more valuable than Facebook apps.
Comscore just released the top 25 Apple Apps.
A review of the top 25 most heavily penetrated apps illustrates the importance of gaming to devices like the iPod Touch and the iPhone. Twelve out of the 25 most popular mobile apps were games, including classics like Hangman and Pac-man, and more non-conventional titles like Cube Runner and Crazy Penguin Catapult. Among non-gaming applications, Stylem Media’s “Backgrounds” applications had the highest installed base, followed closely by the top social networking applications: Facebook and MySpace Mobile.
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Top 25 Apps by Penetration of Apple App Users February 2009 Total U.S. – Home/Work/University Locations Source: comScore Apple App Store Report |
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|
Application |
Penetration of Installs |
Category |
Developer |
|
Tap Tap Revenge |
32% |
Games |
Tapulous, Inc. |
|
Backgrounds |
27% |
Entertainment |
Stylem Media |
|
Touch Hockey: FS5 |
26% |
Games |
FlipSide5, Inc. |
|
|
26% |
Social Networking |
Facebook, Inc. |
|
Pac-Man |
24% |
Games |
Namco |
|
iBowl |
24% |
Games |
SGN |
|
MySpace Mobile |
23% |
Social Networking |
MySpace.com |
|
Google Earth |
22% |
Travel |
Google Inc. |
|
Labyrinth |
22% |
Games |
Codify AB |
|
Pandora |
21% |
Music |
Pandora Media, Inc. |
|
AIM |
19% |
Social Networking |
AOL |
|
Flashlight |
19% |
Utilities |
John Haney |
|
Virtual Zippo Lighter |
18% |
Lifestyle |
Moderati Inc. and Zippo Manufacturing Co. |
|
Movies |
18% |
News |
Flixster |
|
Hangman |
18% |
Games |
Jamsoft |
|
Bubblewrap |
18% |
Entertainment |
Orsome Software Ltd. |
|
Lightsaber Unleashed |
17% |
Entertainment |
Lucasfilm Ltd |
|
Shazam |
17% |
Music |
Shazam Entertainment Ltd. |
|
Mazefinger |
16% |
Games |
ngmoco |
|
Cube Runner |
16% |
Games |
Andy Qua |
|
Sol Solitaire |
15% |
Games |
Smallware LLC |
|
Crazy Penguin Catapult |
15% |
Games |
Digital Chocolate Inc. |
|
Topple |
15% |
Games |
ngmoco |
|
Sudoku |
14% |
Games |
Mighty Mighty Good Games |
|
Remote |
13% |
Entertainment |
Apple |
My Angle: The market is early and will move from games and play to serious business or user value-oriented products. It’s facinating to watch how our offline lives are starting to really show up on the iPhone. A common thread on all the most successful app be it business or play – engaging formats.
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