Seesmic announced today it would receive a $4 million investment from Salesforce.com and Softbank Group, after having previously received funding from Atomico, Omidyar Network and Wellington Partners. The latest investment is Seesmic’s third round of funding, and indicates the cloud service industry’s interest in socially oriented management tools.

The total sum Seesmic has received in investment funds is about $16 million to date. Seesmic provides access to multiple social media systems, creating a unified management service to maintain your web presence.  Seesmic has had to expand beyond Twitter, recognizing Twitter’s ability to build out its own features and users’ needs to access and manage their content from varying sites, such as Twitter, Gmail, TwitPic and Posterous. Seesmic’s value is as a two-way access point for consumers’ personal cloud, and its developed along these lines. In 2010, Seesmic acquired Ping.fm, a service that lets users post updates to more than 46 sites from one place.

As previously mentioned, Seesmic has also made a series of improvements on multiple platforms, including a Windows Phone 7 Video update in terms of loading speed, scrolling, display of private and verified Twitter accounts, added animations and transitions, and bug fixes.

In the last six months, Seesmic and Salesforce joined forces to create ‘a seamless integration between Seesmic Desktop and Salesforce Chatter. The first app allows companies to instantly visualize and respond to comments made on their brands in social network, such as Facebook and Twitter, while the latter is the industry’s first enterprise social collaboration app and platform’ that allows employees to ‘follow’ documents, people, business processes and application data. The integration with Chatter will result in Salesforce users being able to instantly visualize customers’ comments posted on Facebook and Twittter.