Team productivity management software company Atlassian Inc. said today that over 75 percent of new customers start with a cloud deployment. Seeking to better accommodate these customers, Atlassian today unveiled an identity management system focused on bringing enterprise security and scale to these cloud applications.

The Atlassian service for the cloud is called Identity Manager for Atlassian Cloud and it is designed to give enterprise-grade trust, performance at scale and authentication control.

This service is especially important for enterprise businesses that exist in highly regulated industries. They have a specialized set of requirements to uphold when it comes to personnel and data security. The cloud has changed the boundaries for cybersecurity as the old model of a perimeter no longer works when employees can log in from mobile and access can reach outside the constraints of a tightly secured network.

“Our customers turn to cloud for the speed of implementation, ease of maintenance and immediate access to the latest and greatest features. At the same time, larger companies often have to deal with stricter regulations when it comes to using cloud for mission critical applications,”  Rahul Chhabria, product manager for enterprise cloud at Atlassian, told SiliconANGLE.

Chhabria explained that Atlassian serves over 90,000 customers total, out of that 70 percent use cloud products and, as noted above, 75 percent of new customers choose cloud tools. This opens up a huge pool of customers from a variety of industries that each have their own priorities when it comes to security and compliance.

“We are introducing Identity Manager to help customers meet those requirements and ensure that their data is used responsibly and securely,” Chhabria said.

The identity management market is crucial to many industries, especially due to cybersecurity concerns. According to a report from MarketsAndMarkets Research Ltd., the identity and access management market is set to grow from $8.1 billion in 2016 to an estimated $14.8 billion in 2021. Much of this market is being driven by an awareness of compliance management and increase in security concerns as well as increasing demands for mobility solutions.

To make this enterprise-grade security possible, Identity Manager will provide a way to streamline identity management with Security Assertion Markup Language configuration. The system can also enforce two-factor verification and authentication in order to help tighten security controls and make sure that the person who is asking for access is more likely who they say they are.

Admins will gain control of password policies as well that will help catch weak or poor passphrase choices to ensure the company maintains the best password practices.

Finally, when something goes wrong, Atlassian offers its highest level of communication and support services through Priority Cloud Support to resolve problems faster.

With Identity Manager, admins will be able to connect the Atlassian Cloud products directly to existing identity providers with little hassle. The management system already integrates readily with a large number of popular providers including OneLogin, Okta and Azure.

Most of the features are already available across Atlassian’s cloud ecosystem of products, including issue tracker platform Jira Software, Jira Core, Jira Service Desk, team collaboration software Confluence and messaging platform Stride. Bitbucket, Atlassians source code repository service, features support for password policies but is expected to add the rest of Identity Manager soon.

The pricing for Identity Manager starts at $3 per month per user – with a minimum purchase for 10 users – or an annual of $300 per 10 users.

Early access to the platform will arrive in late 2017 for early adopters. To become part of the early adoption crowd, it is possible to sign up on the Identity Manager website at Atlassian.

Image: Atlassian