More than 80 percent of the Fortune 500 and countless tech firms rely on InVision Inc.’s tools to help them design digital products. Today, the New York-based startup announced the completion of a late-stage $100 million investment that will be used to step up the pace of its growth.

InVision’s competitive strategy revolves around its cloud-based product design platform of the same name. The service enables user experience teams to turn the visual assets they create in tools such as Adobe Systems Inc.’s Photoshop into a working prototype relatively easily. An extensive selection of controls provides the ability to make elements clickable, add features such as animated page transitions and fine-tune the overall look along the way.

InVision claims that it put together this feature set with the collaborative nature of design projects in mind. The platform lets teams organize visual assets in a flat, boxed view for easy access, while a sketching tool called Freehand makes it possible to sketch ideas on how a prototype can be improved. There’s also an embedded commenting mechanism for more directly sharing input.

Designers aren’t the only group who can make use of that feature. Users can also solicit feedback from the external stakeholders involved in a project, such as executives and clients. To ease the task, the startup has included presentation tools in the platform that can be used to walk viewers through a prototype. 

InVision last month broadened its focus with the introduction of a homegrown Photoshop alternative called Studio. One of the ways the software sets itself apart is by providing native integration with InVision’s flagship prototyping tool.

Nonetheless, the startup will face an uphill battle against Adobe, which counts over 90 percent of the world’s design professionals among its users. The new funding should put InVision in a better position to pursue its strategy.

The Series E investment was led by Battery Ventures with participation from four other returning investors, Spark Capital and Geodesic Capital. The latter fund specializes in helping startups move into Asian markets with a particular focus on Japan, which may provide a clue as to the direction of InVision’s expansion plans.

InVision has raised more than $235 million from investors so far. 

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