Mobile Video Infiltrates MWC 2011
More and more consumers tend to leave traditional media behind and move to the online realm, now that it’s better incorporated into their mainstream points of access. The increasing use of smartphones and tablets plays a significant role in these growing mobile video trends. The most prominent growth at the moment comes from Netflix. Netflix, offering subscription-based content, is beating giants like YouTube and Hulu in the online sector, despite both competitors offering content for free. The stakes are higher than anyone can imagine: the greater the number of online video fans, the greater the potential revenues from online video advertising. Online video ad spending in the U.S. is expected to grow to $3.0 billion in 2012, up from $1.9 billion this year.
The Chinese company PPLive raised $250 million two weeks ago making it clear again that online video presents great promis. PPLive counts over 105 million active monthly users, incorporating TV shows, drama, movies, sports, news and entertainment programs, in addition to live chatting and personalized and social functions for video viewing. Given these features, the company is expected to become a leader in the sector in the years to come.
Another good indicator of the mobile video trend is the recent partnership between Ooyala and Roku, the latter being present in the recent events in Egypt. Ooyala recently received $22 million to develop its platform.
“One of our core goals at Ooyala is to help publishers put their video content on every possible online, mobile, and over-the-top device. We started with delivery to the PC and followed that up with mobile delivery to the iPhone, iPad, and now the TV with Roku. Roku allows our publishers to reach viewers right in the living room — a great new addition to our multiplatform offering.”
Most tablets presented at the Mobile World Conference this year in Barcelona envisaged display high-definition, even 3D facilities(for LG’s Optimus Pad, ‘social buttons’ for video sharing too and built-in cameras in their devices translating into video content for upload and/or download.
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