Artificial intelligence sales solutions startup Clari Inc. has raised $35 million in new funding in a late-stage round.

The valuation on the Series C round, led by Tenaya Capital that included Thomvest Ventures, Blue Cloud Ventures, Sequoia Capital, Bain Capital Ventures and Northgate Capital, wasn’t disclosed. But TechCrunch reported that it was an “up” round and that it’s believed the company was valued at $83.5 million as of its last round in 2014, meaning its new valuation is likely to be low nine figures.

Founded in 2012, Clari offers a platform that is designed to make the sales process easier by offering AI and machine learning-driven sales tools that allow reps know where to focus, managers to immediately spot risk in a sales pipeline and executives to forecast sales with confidence.

The company claims to reinvent the “opportunity-to-close,” a sales term referring to closing a deal or sale via a lead or customer. “Very few sales teams have an easy time calling the number or predictably hitting it,” the company said. “Somewhere between identifying a solid prospect and getting them to sign, the end-to-end sales motion is stalling out. That weak link is the set of processes that needs to take place to successfully close a deal.”

“The Clari team has leveraged its deep AI expertise to build a unique platform that surfaces predictive insights for sales reps, managers and execs during the opportunity-to-close process,” Brian Paul, managing director at Tenaya Capital, said in a statement. “We see a massive opportunity for AI to transform how sales teams operate.”

Clari has seen some impressive growth, tripling its customer base in 2017 with new customers that include Adobe Systems Inc., Audi, Check Point Software Technologies Ltd., Equinix, Epicor Software Corp., General Electric Co. and PerkinElmer.

Including the new round, Clari has raised $61 million to date. The company said it would use the new funding to scale up sales and marketing and accelerate product innovation.

Image: Clari