Bouncy businesses may seem like a Monty Pythonesque joke, but no one is laughing when it comes to cyberattacks. The risk is real, and the ability to recover fast if an attack happens could be the most useful security measure a business can put in place.

“You can protect all that you want, there’s still no 100 percent guarantee that you’re going to be able to keep the malware out,” said Elizabeth Phalen (pictured, left), president and general manager of the Data Protection Division at Dell Technologies Inc. “It’s really the flip side of the coin of security; you have to provide security, you also have to provide confidence [that] you’re going to be able to recover if you are attacked.”

“Yes, there are attacks, yes, there are threats, but really it’s about how do you recover back to a stable, steady state,” stated Sharad Rastogi (pictured, right), senior vice president of products and strategy at Dell.

Phalen and Rastogi spoke with Dave Vellante (@dvellante) and Lisa Martin (@LuccaZara), co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, at the Dell Technologies World event in Las Vegas. They discussed data protection strategies in a cloud-based environment. (* Disclosure below.)

Data protection is transforming too

Dell EMC protects 150 petabytes of data in the cloud, twice as much as its closest competitor, and the Data Protection Division is having to adapt to the challenges of the new technology. “The move towards simplicity, automation, converged infrastructures, hyperconverged infrastructures [is] all playing out in data protection,” Phalen said.

But it’s no longer just about protecting the data. It’s also about compliance, visibility and data governance. “It’s really about management, making it available. Those are trends in which I think, this industry is going to basically evolve over time,” according to Rastogi, who added that low-cost, high-performance, simplicity and flexibility are the key requirements for a data protection plan.

“You’re going to see us bringing even more products to the market that are easy to deploy, easy to configure, [and] easy to use in all kinds of new and exciting, creative ways. … We’re going with our customers on that cloud journey,” Phalen concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the Dell Technologies World 2018 event. (* Disclosure: Dell Technologies Inc. sponsored this segment of theCUBE. Neither Dell nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE