As part of a long series of adjustments Facebook Inc. has been making to clean up the platform, it might now start banning businesses from running ads if enough people complain about them.

In a blog post today, the company talked about how “bad shopping experiences,” such as receiving something different from what was advertised or waiting too long for it, can sour people’s opinion of Facebook.

“We spoke with people who have purchased things from Facebook advertisers, and the two biggest frustrations we heard were that people don’t like ads that quote inaccurate shipping times or that misrepresent products,” said Facebook.

Because of these complaints, a new tool is being rolled out globally today that will allow customers to review businesses they’ve bought something from.

Users simply have to click on “Ads Activity” and view the ads they’ve clicked on. They can then leave a review by clicking the “Leave Feedback” button, filling in a questionnaire, and that information will be examined along with other reviews. Since people generally leave negative comments more than positive feedback, it would appear that a business has mess up seriously to get its ads banned.

Facebook won’t be too hardline on businesses at first, offering them the opportunity to set things straight if torrents of bad reviews have been left about them. Facebook will even tell these businesses, based on the negative feedback, what they have to do to clean up their act.

If after warnings and advice a business is still shipping items too late or some such misdemeanor, Facebook will reduce the number of ads that company can run. And if it seems there’s just no hope for the recidivist, the final step will be to ban the company from running any ads on the platform. Facebook didn’t say how long that ban might last.

Image: Facebook