As the first quarter of the year nears closing, Om Malik and his team gathered to host the Structure Big Data 2011 Conference in New York City. The sold out event will touch base and focus on big data valuation and the cloud—topics that were abundantly discussed here at SiliconAngle for more than a year now. For this reason, some familiar faces that visited The Cube will also be the speakers of this conference.

We are right at the heart of the action and streaming live all day long via SiliconANGLE.TV and SiliconANGLE.com. Readers can also engage through Twitter with conference hashtag: #bigdataconf.

Big Data and its state is the focal point of all discussions, undoubtedly. Now, being overwhelmed with Big Data is a thing in the past. Trending now is the monetization of information locked inside the doors of your own companies, waiting to be realized. This is where ClickFox and Woopra enter the turbid picture.

In an interview at the 2011 EMC Analyst Event in New York City, Marco Pacelli, Founder and CEO of ClickFox and a big fan of data pragmatism narrates his belief that software is the secret ingredient in unbolting the value of the information. He says, “To be honest, unless you have the applications that are going to utilize this big data, it’s just more storage and more use of the data as where it’s got to go. Big data is the game, but, you got to be able to leverage the value of the data. That means pull it off faster and makes sense out of it, have applications that utilize it. Otherwise, it’s just more storage.”

With data being multi-dimensional and unstructured, you may be asking what would work best for your organization when big data flows heavily. Is it real-time analytics or delayed reporting? Neophytes, but promising players Woopra and ClickFox may have the answers for you.

Those who wish to gather information on traffic figures in their website will have to linger for at least 24 hours to get data from Google Analytics. But, how this thing in the past can be of good use to you right now? What affected yesterday’s numbers maybe different from today—this is the dogma that Woopra is built upon. Known to generate live comprehensive statistics about the visitors of a website, Woopra gives you the power to see who’s visiting your website at a given time. Right then and there, analysis can kick off.

Working around the similar concept is the 2010 CRM Service Awards Rising Star, ClickFox. A customer experience analytics expert, the company can present you with real-time data on how many mentions, retweets and views your Twitter account is having at an instant. Twitter, having big data as the fuel of their business, according to the social network’s lead developer Kevin Weil at Cloudera’s Hadoop World, is a good platform for ClickFox’s expertise. This potential was readily recognized within the tech world and has attracted funding.

Having the tool that will harness real-time information on how customers behave and what is the rate of your site’s magnetism will surely create an enormous impact in the company’s operating costs, overall customer/client satisfaction and retention. All pertaining to steady upward heave of revenues.