Following the success of Menuism’s first charitable giving campaign with San Francisco Food Bank, raising a total of 15,000 meals, it is on its second drive with Feeding Hunger: Chicago, another endeavor that will utilize social media for a good cause.

For every Facebook fan that the campaign will obtain till April 24, Menuism.com will donate $1 to the Greater Chicago Food Depository, a food bank that provides meals to 678,000 people every year, supporting nutrition causes to kids and seniors. It has a large network of 650 pantries, soup kitchens and shelters, and has distributed a total of 66 million pounds of food last year, or 135,000 meals every day.

The Greater Chicago Food Depository partners with Chicago Public Schools to supervise programs for kid’s nutrition such as Nourish for Knowledge, providing kids from low-income neighborhoods take home bags of healthy good. They also support Lunch Bus, a mobile meal program during summer when the kid’s not in school. There are 60 Kids Cafés all over metropolitan Chicago serving healthy meals to more than 3,000 children every day. Seniors also get their food through Healthy Helpings where fresh healthy meals are delivered to low-income seniors. Ingredients for Independence, another food box program, supplies seniors in 49 low income housing sites food.

We have been shown a lot of instances where social media works for a good cause. In the event of Japan’s disaster, companies such as Zynga raised funding through online games with its Japan Earthquake Tsunami Children Emergency Fund. Pledges can also be done over Facebook via HelpAttack, a startup which allows users to pledge money for their every action online. Twitter became one Red Cross’ instrument for the massive widespread of awareness about Japan’s condition, informing people they can help Japan by texting REDCROSS to 90999 to donate $10. There has been a lot of brands willing to donate $1 to Japan for every like that their brand.