It’s been eight years since cloud integration platform Boomi was acquired by Dell Technologies. Since then, the Dell family of products has grown significantly with the EMC merger, providing the full range of services from storage to networking. The risk is paying off for Dell, as Boomi’s integrated platform as a service proves a progressive method for multicloud maintenance, growing at a rapid clip, according to Dell. Will Boomi’s cloud-native, cool kid image rub off on Dell and help win over discerning customers?

“Dell Boomi is the third flagship of the armada of Dell’s future,” said John Furrier (@furrier), co-host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio. The other two would be virtualization service provider VMware Inc. and cloud application provider Pivotal Software Inc. Then there’s all the cargo they’re carrying — the remainder of Dell’s hefty portfolio of technologies.

Dell Boomi’s iPaaS plays a particularly important role among the lot. It integrates the gamut of Dell’s technologies for customers so they’re more than a jangling bag full of odds and ends. This helps make Dell’s spiel about being the one company that can do it all a bit more believable, Furrier said. 

“They’re saying, look, VMware runs your stuff — and a lot of stuff around it; Pivotal’s going to integrate you in with cloud, cloud-native with Cloud Foundry and do all these things; and Boomi’s going to help tie it all together,” Furrier said.

This is a comforting story for customers struggling to reign in increasingly complex, hybrid computing environments.

Furrier and co-host Lisa Martin (@LisaMartinTV) spoke during the Dell Boomi World event in Las Vegas. They discussed the unique flavor Dell Boomi gives the Dell portfolio. (* Disclosure below.)

Business is Boomi

Boomi has been a leader in Gartner Inc.’s iPaaS magic quadrant for the last five years. It grew by 80 percent in the second quarter. But the Dell business unit seems to think its platform can do better — a lot better — with artificial intelligence. “They’re now saying, we’re going to use intelligence and I think it was north of almost 30 terabytes of anonymous metadata — [to improve the platform],” Martin said.

Dell Boomi has a sharp, modern edge going for it that could spruce up Dell’s arguably staid, legacy image.

“It’s on a relevant wave,” Furrier said. “The relevant wave is cloud-native, cloud scale with data as a value proposition that has to scale horizontally.”

Boomi is also cloud to the bone, lending Dell some “cloud-native” branding. “They understand the culture that they’re selling into — and I think that gives Dell a cool factor here,” Furrier said.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the Dell Boomi World event. (* Disclosure: TheCUBE is a paid media partner for Dell Boomi World. Neither Dell Boomi, the event sponsor, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: Dell Boomi