Ever since the Google’s Operating System Android debuted in the market, its has become a hot topic. The search giant adopted an open source approach, both for the implementation and development of Android. To a great extent, it worked in the favor of this OS, but has it also resulted in a fragmented OS, which has now forced Google to take more control over it and crack down its Android apps process.

According to Bloomberg, the search giant has clearly told all developers that the  playtime is over. Taking a control over any future partnerships, Android head Andy Rubin will be taking care of any alliance request.

“The Google that once welcomed all comers to help get its mobile software off the ground has become far more discriminating—especially for companies that want to include Google services such as search and maps on their hardware,” Bloomberg reports. “Google has demanded that Android licensees abide by “non-fragmentation clauses” that grant Google the final word on customization matters. It also means they need approval from Google to partner with others.”

Additionally, Rubin also claims that the clause was always a part of the license. It has also started cracking down its app approval process and the recent victim is, Facebook which wanted to launch its own Android device, but was slighted by the search giant.It has also started to withhold code from the public, which is hurting the developers too. But it is still an open operating system, but getting heavily restricted.

Lately, Google’s Android has been facing a lot of ups and downs- right from the malware attacks, to pirated apps and Amazon’s Android strategy. It started with malware attacks by Hong Tou Tou on Chinese Android user phones followed by compromise of Android Market Security Tool, the security update Google pushed out at the beginning of this month to repair the damage done by Android.Rootcager and fake version is making its way through third party marketplaces for Chinese users in particular.

With increased malware attacks, there were 50 known infected Android apps in the Android Market. While Google had immediately pulled out 21 popular free apps from the market as an effort to protect its users, more than 500,000 were already downloaded. The introduction of pirated games made this even worse, as different incidents of copyright infringement and pirated game versions from several app developers were uncovered.

Apart from this, Amazon has also launched its Appstore for Android introducing free and paid gaming options. While this may be good for users, it is slightly interfering with Google’s efforts to improve its image. What Amazon did here is undercut the Android App Market by offering apps at reduced prices, with a stricter approval process to weed out bad apps.  Its Appstore is still in beta, where developers can submit applications for Android-based smartphones and gamers can purchase games for as low as $0.99. But as the approval process is comparatively stricter, it’s also a presumably safer access and download point for consumers.

Seeing all this, Google’s out to save its platform’s reputation and maintain close developer relations, more beneficial developer relations. And this might be the reason that Rubin himself has taken the steps ahead to get more control over its OS.