Rackspace Iterates Independence, Takes On Start-Ups
There have been some rumors on the possibility of Rackspace being acquired. Rackspace CEO, Napier, stressed upon the fact that Rackspace plans to remain independent, but has not knocked the bottom out of the possibility to be bought. Such speculations, accompanied by the company’s earning call at the beginning of this year indicating a 50 percent growth in comparison with the same period in 2009, led to an increase in the price of the shares of 8 percent.
Small steps will enhance the company’s power and Rackspace’s acquisition of Anso Labs and partnership with Akamai are leading Rackspace to the right way. The former operation aimed at creating inter-operable cloud services for customers to migrate their data from one cloud service provider to another. Two days ago, Rackspace announced its partnership with Aditi Technologies, software and application development services provider, for cloud hosting services and scalable internet sites through its Digital Marketing Services, geared for web 2.0 and social business activities.
“The financial investment and overhead of owning and maintaining servers and software applications in-house can be substantial. Rackspace Hosting services and Aditi can deliver powerful and cost-effective solutions for customers, offering rapid deployment, scalability and flexibility in a secure environment,” said Kaushik Banerjee, Aditi VP for Europe and Asia.
Recently the company has revised its marketing plans and targeted a valuable niche namely start-ups. Two weeks ago Rackspace launched the Rackspace Startup Program, an initiative aimed at serving with cloud computing resources startup accelerators and incubators nationwide, including 500 Startups, TechStars, Y Combinator and General Assembly.
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