For many enterprises, cloud computing adoption is only a first step. The more difficult challenge comes in leveraging cloud technology to drive sustained business value and growth.

With this in mind, Accenture LLP and Amazon Web Services Inc. launched the Accenture AWS Business Group, or AABG, in 2015 to help clients leverage resources in both organizations to further innovation. Last week, AABG announced a newly expanded set of services that include Launchpad, a network of AWS and Accenture specialists fully knowledgeable in Amazon’s services and culture.

“Our most popular executive briefing session is around Amazon culture and how Amazon innovates,” said Brian Bohan (pictured, right), global head of AABG at AWS. “We’re able now to bring the best of both worlds and help our customers through the journey, getting from idea to actual realization.”

Bohan spoke with Rebecca Knight (@knightrm), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the AWS Executive Summit in Las Vegas. He was joined by Chris Wegmann (pictured, left), managing director of AABG at Accenture, and they discussed a global studio network for clients and Amazon’s innovation philosophy. (* Disclosure below.)

New studio in Seattle

AABG also announced a new Applied Intelligence Studio for AWS in Seattle, Washington, where clients will be able to access specialists from both organizations for guidance in applying AWS technologies to innovative projects. The Seattle operation joins a number of locations where Accenture has opened innovation centers, also called Liquid Studios, around the world, including Singapore, Tokyo, London and Moscow.

“The whole design thinking process and going through that we find works very well in a very innovative, studio-type format,” Wegmann said.

Clients who take advantage of Launchpad or the studios led by AWS and Accenture will have an opportunity to learn from an Amazon culture that rewards controlled risk taking and failure at warp speed.

“If you’re going to move fast, you’re also going to make some mistakes,” Bohan said. “Jeff Bezos [Amazon CEO] likes to say if you’re not failing then you’re not innovating.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the AWS Executive Summit. (* Disclosure: TheCUBE is a paid media partner for the AWS Executive Summit event. Neither Accenture LLP, the event sponsor, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE