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In first acquisition since IPO, SurveyMonkey to buy Usabilla for $80M
SurveyMonkey Inc. is making its first acquisition since hitting the stock market in September.
The company, which provides cloud-based tools that help organizations perform user and employee studies, today announced that it’s buying fellow online polling specialist Usabilla BV. The deal is worth approximately $80 million, making it one of SurveyMonkey’s most significant to date.
SurveyMonkey’s polling tools enable enterprises to gather information on everything from employee sentiment to customers’ opinions about a new product. The company also offers industry-specific features for businesses in niche segments and boasts more than 345,000 customers across various industries. Amsterdam-based Usabilla, meanwhile, has a much narrower focus: helping firms collect user feedback about their online services.
The provider’s namesake polling platform makes it possible display brief, embedded questionnaires for consumers at the times they’re most likely to engage with them. An online retailer, for instance, could use Usabilla to create a feedback widget that shows up after shoppers complete a purchase. The platform can also personalize questions for different audiences.
Usabilla’s standout feature is a visual feedback tool that lets users share feedback about a specific page element or app interface component by clicking on it. This capability enables companies to gather detailed input on their online services, particularly regarding technical issues, without requiring consumers to fill out lengthy forms.
Along with Usabilla’s platform, SurveyMonkey stands to gain an installed base of more than 450 enterprises. The Dutch polling provider processes 100,000 feedback interactions a day for customers such as British mobile carrier Vodafone Group plc and Deutsche Lufthansa AG, the largest airline in Europe.
SurveyMonkey said that the deal will boost overall sales growth in 2019 and slightly dilute its cash flow for the year. The company increased revenues by 19 percent last quarter, to $67.9 million, but is not yet profitable, having lost $25.2 million in the same three-month period.
SurveyMonkey expects to complete the acquisition in the second quarter.
Photo: SurveyMonkey
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