Online Video Ads are Here to Stay. Deal With It.
You are living under the rock if a. you haven’t seen any of those online ads waving at you from the right side while you are updating your status in Facebook, b. you haven’t visited a site that has suddenly bars you from moving to the next page or slide because you either have to watch a commercial or there’s a pop-up or c. you haven’t been lured by any if the promos blinking around eBay or Amazon pages.
These are actually leading us to one thing: the online advertising technology of today has grown exponentially, so much so that all facets are being explored in order to attract new business and retain satisfied customers. This goal also triggered innovation within this industry, giving birth to what we now know as online video ads.
The premier provider of online video ads services, BrightRoll has recently released their third annual report containing data in planned spending and re-allocation of dollars from television and display ad budget.
Following this very interesting progress of online video ads space, BrightRoll CEO Tod Sacerdoti noted, “Looking over the results of this year’s survey, it’s clear that online video is fast becoming a fixture in the media buyer’s toolkit. The industry continues to deliver improvements in campaign targeting, reporting and effectiveness.
“Our hope with this survey is that it will contribute to a growing body of research that helps underscore and validate the effectiveness of video’s ability to reach online audiences, while highlighting those areas that need to be addressed in order to continue to propel the category forward. The results of this year’s agency survey confirm that media buyers across the country see tremendous potential in online video as a means to reach consumers with engaging, effective ads. We value agencies’ perspective on the advantages —and shortfalls — of the industry, and we intend to continue working with other stakeholders in the space to advance this rapidly maturing segment of online advertising.”
Aside from BrightRoll, other online video ads providers are making a name for themselves including Brightcove—a cloud based platform that recently received US patent for remarkable online publication schemes and digital media distribution. A start-up company, Eyeview was able to raise $1 million in funds from Eric Schmidt, an ex-Google CEO. Bing has also joined the online video sector in the hopes of augmenting its revenue, as reported by Madalena David.
With all the development surrounding the digital marketplace, having smart online video campaigns is critical not only in selling products or services, but also when positioning your brand within an immense sphere and making it relevant for people.
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