Advertising platform Tap.Me names Redbox as the first brands to leverage its in-game advertising platform for iOS. It converts in-game achievements to real-world rewards without upsetting the currents of virtual gameplay. The company’s advertising platform was first introduced at the 2011 Game Developers Conference, allowing game developers to drive in game functions with real-life branded rewards.

The Tap.Me mobile advertising solution will provide Redbox customers seamless “power up” offers. Redbox is launching video game rentals in 21,000 locations all over the US on June 17. There are beyond 30 million games in the mobile pitch today so customers will come off with some big wins.

“Redbox is a leader in the home entertainment industry, and with their upcoming launch of video games, we’re ready to provide them with a unique new way to connect with their customers,” said Joshua Hernandez, CEO of Tap.Me. “This program is a testament to redbox’s forward thinking and ability to leverage trends as we move into a new age of consumer-brand communication.”

Users of the iPhone and iPad can participate on this drive via games like Kitten Cannon, Retro Revolution 2, and Charmed. We’ve also seen mobile advertiser Adknowledge and game developer Ansca Mobile form an alliance to provide iOS and Android developers with a fast and cost-effective way to develop, deploy and monetize their applications. Ansca’s tool will enable mobile game developers to reduce the time spend on developing and deploying the games on different platforms, and of different version and screen sizes, as this can be by just one button.

Meanwhile, mobile game developer Viximo decided to syndicate some of its top games outside Facebook. These includes Treasure Diving, Clublife, and Cupcake Corner to BIT.Games, Playkot and OMGPOP respectively. Viximo optimized their games for play, virality, discovery and monetization in order to help developers have their games up in multiple websites.

Mobile marketing is one of the booming trends today. It’s an easy, cheap and effective way to engage with customers. Mobile marketing improves companies’ dexterity in targeting an audience, and besides, virtually everybody owns a smartphone (and plays games on it). With the proliferation of smartphones, people are getting more and more aware of things mobile and are starting to retort to mobile advertisements. Here’s an article detailing why mobile advertising is good for business.

While mobile ads may not entirely take over traditional platforms, its growth is indubitably phenomenal and there’s no stopping it. Besides, “It is not the goal of mobile marketers to replace other mediums,” Atul Sanjay, vice president ofInMobi for APAC, told ZDNet Asia in an e-mail interview. “In most regions, mobile advertising is more likely to complement traditional advertising media, rather than replace it.”