EnterpriseDB Gains InMobi’s Trust: Database Solution for Ad Network
EnterpriseDB, a maker of PostgreSQL solutions, announced that InMobi has selected its EnterpriseDB Postgres Plus Advanced Server database offerings to power its ad network. InMobi is a mobile advertisement startup founded in 2007 that serves about 32 million ad impressions a month, and needed an affordable database backend solution, according to the company. Another emphasis was scalability, considering all the traffic changes one might expect in ad networks, particularly in mobile:
“Founded in 2007, InMobi wanted a database solution that would be highly scalable to handle the exponential growth of ads in the database and at the same time perform efficiently. A key requirement for supporting mobile advertising is a scalable database.”
The combination of scalability and cost efficiency are what drove the startup to select EnterpriseDB’s offering. Reportedly, InMobi implemented the solution using a combination of Java, Python, and Perl as well as technologies including Hadoop and Cassandra. The initial database install took 30 minutes to complete.
Another case study involving a major customer EnterpriseDB made public lately is marketing firm Adquent’s shift from a Sybase (SAP) database to an EnterpriseDB one. The firm, which operates datacenters throughout the U.S, Europe and Asia, reported it expects savings of roughly $100,000 per year.
In addition to gaining new customers, EnterpriseDB is also expanding, thanks to a serious partner strategy. The company joined the OpenShift ecosystem not too long ago, a PaaS offering by Red Hat. EnterpriseDB is a developer of Oracle compatibility offerings, too, and will offer developers more flexibility with moving Oracle applications in OpenShift environments.
“EnterpriseDB is proud to be a part of the Red Hat OpenShift platform, and is pleased to provide open source developers with an enterprise-class, Oracle compatible database built and maintained for the cloud.”
Since you’re here …
… We’d like to tell you about our mission and how you can help us fulfill it. SiliconANGLE Media Inc.’s business model is based on the intrinsic value of the content, not advertising. Unlike many online publications, we don’t have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.The journalism, reporting and commentary on SiliconANGLE — along with live, unscripted video from our Silicon Valley studio and globe-trotting video teams at theCUBE — take a lot of hard work, time and money. Keeping the quality high requires the support of sponsors who are aligned with our vision of ad-free journalism content.
If you like the reporting, video interviews and other ad-free content here, please take a moment to check out a sample of the video content supported by our sponsors, tweet your support, and keep coming back to SiliconANGLE.
