Angry Birds sound too good to be true; an addictive, time-fritting game that’s now being  monetized in every way possible, even beyond its creators.  However, here comes the drawback: a plethora of malicious Android apps is piggy-backing on its popularity, disguising themselves as Angry Birds game add-ons. Though Google claims to have already removed them, a new crop just keeps on coming back every week.

Android games are appealing to customers, more so to those who are unaware of the threats brought about by some titles in the Android market, and it’s wicked how these malicious Android apps can be made in just 5 easy steps, as demonstrated by Symantec researchers last week at Next@Norton event. Additionally, mobile games are being linked to social accounts’ achievements and leaderboards for comparison purposes, giving hackers the opportunity to hack personal account information.

A recent Bullguard survey in the UK shows that 55 percent of 2,000 UK mobile users don’t think they need online security. Mobile security issues are growing alongside the swelling demographic of mobile users, particularly tablets. It’s a wakeup call to IT retailers that it’s about time they consider mobile security among their top concerns. A reader survey by SearchMobileComputing.com reveals that reader expects to see the largest year-over-year investment on, sequentially: tablets, smartphones and mobile security solution.

The emergence and massive proliferation of mobile devices is a particularly new area of monetization for cyber attackers and security app makers alike. Mobile security solutions are ranked third to receive the largest investment per annum, growing alongside the widespread of portable devices as people want to keep connected while on the go.  It’s a new frontier across the board, and as the mobile ecosystem evolves, so too will the good, the bad and the ugly.