News broke earlier about the removal of non-user profiles (i.e. businesses, universities, NGO, teams, brands, organizations, etc.) in Google+ until a specialized service has been officially released.

The company has asked businesses to hold off on creating consumer profiles for now, and will start doing tests with “non-user entities” soon, which will be available for any entity that is not an individual.

TNW and other groups were shocked to find out that after only a few hours after the announcement, their accounts have already been booted off.

If I’m honest, I expected it to be at least a couple of weeks before we’d be kicked off the site but no, Google isn’t one to muck around. TNW, along with some other publications, have officially been booted off the site that we can honestly say we’ve become a big fan of.

Though Google has the right to choose who may create Google+ profiles, and they are still in the testing phase, they should’ve have warned or given notice to the public.  Google+ is something new in the social realm, therefore, a lot of people will want to use it, especially business groups.  We can’t deny the fact that when one business does it first, they’d be the one to get all the attention. You can’t really blame them for trying.

Facebook is a great social network but it boomed commercially as non-users were eventually allowed to benefit from this type of media.  It is a fact that Google+ is still in its beta phase but they have to act fast before people start losing interest.  Why use something new if it has too many limits?  People will just stick to the old social networking sites that allow them more freedom.

Twitter is also being used by businesses for their marketing strategies.  Since everyone and anyone can have an active social network, entrepreneurs are utilizing this type of media to boost their popularity and sales.  It’s easier and cheaper to post an event on this site than spending thousands or maybe millions of dollars for a TV ad or a billboard.

Google’s likely seeking organic growth around its social Circles, and allowing businesses in too soon could deter a natural evolution around this market.  While Facebook and Twitter currently offer business-specific profiles and tools, it was some time before those capabilities were incorporated into their networks.  It’s certain businesses will want to take advantage of a social initiative from Google, but the company’s already set plans for allowing businesses into the network later on.