Mobile Video Spreads Across Android Devices: Netflix, Hulu and U-Verse Race Ahead
Right now the smartphone is everyone’s best friend, as it holds one’s entire life together, from organizing your hectic schedule, staying connected with people, offering internet access, enabling mobile banking, and of course, there’s the entertainment factor. Netflix, Hulu and even AT&T readily recognize the potential behind online video distribution, all expanding their mobile outlets as technology improves and competition drives demand in this arena.
AT&T is into data provisions, tacking on peripheral services wherever applicable. And similar to Comcast’s Xfinity mobile app, which has been out for quite a while now, AT&T extends its U-verse to the mobile realm with an app for selected phones like the LG Thrive, LG Phoenix, Samsung Infuse 4G and the Windows Phone HTC HD7S.
Aside from viewing videos, the app also allows them to remotely configure their home DVRs to record their favorite or much awaited shows. This app also markets U-verse video with various bundle discounts thus increasing their subscribers. The app has all the essential automated information at your fingertips – current service status, step-by-step guides and troubleshooting prompts, and the ability to restart your receiver plus it also lets you chat with a customer service rep directly, making it literally a one-stop shop for everything other than billing services.
This extended move to the mobile market may have been influenced by their second quarter falling 10% and the slow increase in subscribers. The mobile entertainment sector is also gaining a great deal of traction, as video providers like Netflix and Hulu roll out more support for Android devices.
When it comes to distributed video, it’s difficult for publishers to manage the myriad of devices on the market today. Android’s particularly fragmented, but updates to its OS are extending more opportunities for simplified distribution. Netflix and Hulu are both looking to create as many access points as possible, and Android’s rapidly growing user base is the perfect demographic to tap.
Since you’re here …
… We’d like to tell you about our mission and how you can help us fulfill it. SiliconANGLE Media Inc.’s business model is based on the intrinsic value of the content, not advertising. Unlike many online publications, we don’t have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.The journalism, reporting and commentary on SiliconANGLE — along with live, unscripted video from our Silicon Valley studio and globe-trotting video teams at theCUBE — take a lot of hard work, time and money. Keeping the quality high requires the support of sponsors who are aligned with our vision of ad-free journalism content.
If you like the reporting, video interviews and other ad-free content here, please take a moment to check out a sample of the video content supported by our sponsors, tweet your support, and keep coming back to SiliconANGLE.
