Social Biz Intelligence Gets Boost with Buddy Media’s New Tool
Buddy Media, a company that provides Facebook Page and social media management tools to brands, announced today the launch of ConversionBuddy, part of the Buddy Media social marketing suite that empowers global marketers to build and maintain relationships with consumers in a connections-based world.
“We’re in a world where turning fans and followers into real connections will be what make a great company. Building those connections has a direct correlation to business success,” said Michael Lazerow, Founder and CEO of Buddy Media.
“Buddy Media has completely taken the guess work out of social marketing and is the first and only software solution that doesn’t just measure qualitative data, but also measures how a brand’s connections tie directly to sales and other conversions.”
ConversionBuddy is the result of Buddy Media’s acquisition of social commerce and analytics leader Spinback in May 2011. It is a testament to Buddy Media’s fast moving, innovative environment that the Spinback product was completely integrated within the Buddy Media social marketing suite in less than four months.
The new material will also show marketers which content and features are most popular, and how they mobilize across multiple social networks, which social networks and emails produce the highest revenue per share, and more.
The company just raised $54 million in Series D funding led by GGV Capital with Institutional Venture Partners, Bay Partners and Insight Venture Partners. And Buddy Media’s revenue has more than doubled since the end of 2010, and could be as high as $40 million.
Buddy Media has also launched a completely re-designed version of its website, which features a vast library of free social content and media resources for brands and agencies, in addition to company and product information.
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