I decided to shoot a video, my commentary about what I learned yesterday at the IBM Global Summit. If it’s too much to bear, let me know. This is an experiment and any criticism, harsh or otherwise, is very welcome.

It has been just a few months sine IBM announced its Smarter Commerce effort. IDC used the launch to coin the term “Commerce 2.0.”

Does that term make sense? I think it does. Look at the overarching themes of the current market.

Mobile: For example, see how I shot this video? I used a tablet. Mobile devices connect to back-end systems. They connect the customer. And the customer is the center of the world in the smarter commerce model.

Social: We know the effect social technology has on the way we interact. IBM’s challenge is in defining the key interactions and developing predictive analytics with data aggregated from multiple sources.

Big Data: The data comes in from any number of sources. We’re approaching the age of the Zettabyte. It is massive in scope. IBM is as prepared as anyone to handle it.

Services Angle

The concept behind smarter commerce draws on our new awareness of the customer’s power that comes from the strength in communities. Those communities are often services such as Twitter and Facebook.  These services will continue to define the customer wo herself will become ever more immersed in big data and drawn to communicate in new manners.  She will interact with machines instrumented to communicate with back-end systems that deliver her relevant information. That’s a sea change that will affect commerce for many years to come.