Dell Computer plans to play with a portfolio of solutions to sustain business growth and stability and to help customers need of the ever changing IT environment. The computer maker is unleashing a new program called PartnerDirect 2.0, which will provide a single point of support platform contact for partners.

The program features a revised structure for rewards for certification and training and offers rebates for Premier partners, financial incentives, expanded deal registration terms, and marketing and technical assistance.

The company said that they are extending their portfolio to include data management, desktop virtualization, endpoint security, data access, mobility, cloud computing and others to provide customers end-to-end solutions set.

Dell is currently providing Dell Data Protection and Dell SecureWorks on the endpoint security space that provides data protection and flexible encryption for customers’ devices. On the virtualization front, Dell offers desktop virtualization solutions to simplify virtualization needs. The company is also revamping the mobile device market with introduction of more innovative products in coming months.  Additionally, they have showed interest in cloud computing with OpenManage tools and the service processors in the servers and storage.

“Dell’s commitment to the full-range of IT solutions, from the end-user device to the data center and surrounding services, is more important than ever before. With fast growing trends like desktop virtualization, data access and mobility, security, and cloud, our customers want an IT partner who is committed to innovating and investing in end-user devices as well as services and solutions.” said Tim Mattox, vice president, Dell Enterprise Product Marketing.

“Given our heritage and focus on customers, we know they value the certainty and reliability of working with Dell. We’ve increased our efficiency across our operations and value chain, and have a strong portfolio of hardware, software and services to address customers’ needs from the desktop to the cloud.”

Dell has also made its foray into the networking arena following the acquisition of Force 10 and will now compete with HP, Cisco and others on enterprise space market. It has also recently refreshed its storage solution with the introduction of two new iSCSI storage arrays.

On the PC and hardware front, Dell will continue to produce, sell and market hardware for personal computers.  After HP’s exit from the business, Dell showed confidence in the hardware market.

“Think about the scale economies in our business. As a company spins off its PC business, it goes from one of the top buyers in the world of disk drives and processors and memory chips to not being one of the top five,” founder and chief executive Michael Dell told the Financial Times. “And that raises the cost of making servers and storage products. Ultimately we believe that presents an enormous opportunity for us and you can be sure we are going to seize it.”

Will Dell be the only IT company left that will provide both hardware and software solutions?  The company’s end-user devices, including notebooks, desktops, workstations, smartphones, and tablets would cater hardware needs and its end-point to Data Center and software and service solutions would suffice the IT infrastructure needs.