Yeah, I know it’s a cheesy title but I just can’t get MC Hammer’s “U Can’t Touch This” out of my head since I read about his new project.  And yes, it’s still playing over and over in my head as I’m writing this piece.

So what has MC Hammer been up to?  At the O’Reilly Media’s Web 2.0 Summit in San Francisco on Wednesday, Stanley Kirk Burrell, popularly known as MC Hammer, announced a search engine that does what others don’t – ‘deep search’.

WIREDoo aims to pull up search that are very different from what others like Google and Bing offer.  Hammer explains that searching in WIREDoo would not only bring up the specific topic a user is searching on but also related topics.

“The engine crawls and the algorithm is designed in a way to get all of the related information to your query and then package it consistently in one environment,” Hammer said. “Kind of thinking, right? The way you would think. If it’s a car … it’s not just about the word ‘car,’ but it’s about insurance, it’s about the specs, it’s about mileage, it’s about style, it’s about all these things. So that’s the way it works.”

WIREDoo is still in its pre-beta phase and users curious about the site are asked to leave their name and e-mail address so they could inform them once the site is up and running.  The project has been underway for two years now but Hammer said that his team of developers is working hard on it in getting it ready.

Others are already thinking that this project is too scattered.  But some are quite positive about this as this could actually make searching for things on the web easy as one keyword would bring up related results which you may or may not need.

This is not Hammer’s first attempt to break into the techworld.  Hammer co-founded DanceJam, a social network dedicated to dance and where users can upload their dance videos, with Geoffrey Arone and Anthony Young back in April 2007 and launched in November of the same year.

[Image credit: David Livingston, Getty Images]